Caesars Entertainment Corporation (CEC) has announced that its new program will offer Total Rewards points for customers who shop at selected retail venues. So, gambling is not the only game in town anymore when you want to earn points.
Pretty cool marketing campaign, methinks. I've been pretty hard on CEC at times, mostly because of their crummy gaming in comparison to their past and to the rest of Las Vegas. But, fair is fair. This is a great way that a major gaming corporation is figuring out that they need to do more to compete. They can't continue to just wait for people to walk through the casino door and offer them a buffet for every 3,000,000 points they earn on Wheel of Fortune slots.
So I hope it works out for them. I typically don't gamble at CEC properties. Will this promotion be big enough to draw me in and look at the expected value for a negative gaming experience? Probably not. But it's still a good idea.
Viva,
Mike
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