Sunday, August 15, 2010

Ho Hum Harrah's

Hi all,

Well, they've done it again. Harrah's took a perfectly good website, Planet Hollywood, and made it boring. Planet Hollywood's site used to be quite dynamic, colorful, energetic, and fun. Now, it looks a lot like Harrah's other sites. Here's the formula:
  • Links to other Harrah's properties at the top
  • Navigation to the left
  • Some (mostly static) content in the middle
  • Links to other Harrah's properties at the bottom
I really wish that they would leave well enough alone, even when they purchase a new property. Variety is the spice of life, so why make all the sites look alike? Especially if the look is not so great.

By contrast, take MGM's websites. Each one is marketed to a specific audience. Mandalay Bay is a little upscale, MGM Grand is young and hip, Excalibur is fun and inexpensive. Harrah's could learn a lot by taking a page out of MGM's website book.

I love driving around in Las Vegas and seeing various themes, playing in different casinos and enjoying a unique atmosphere. Their websites should be this way, too.

Viva,
Mike

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