Well, they've done it again. Harrah's took a perfectly good website, Planet Hollywood, and made it boring. Planet Hollywood's site used to be quite dynamic, colorful, energetic, and fun. Now, it looks a lot like Harrah's other sites. Here's the formula:
- Links to other Harrah's properties at the top
- Navigation to the left
- Some (mostly static) content in the middle
- Links to other Harrah's properties at the bottom
By contrast, take MGM's websites. Each one is marketed to a specific audience. Mandalay Bay is a little upscale, MGM Grand is young and hip, Excalibur is fun and inexpensive. Harrah's could learn a lot by taking a page out of MGM's website book.
I love driving around in Las Vegas and seeing various themes, playing in different casinos and enjoying a unique atmosphere. Their websites should be this way, too.
Viva,
Mike
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