The latest news in Las Vegas points to an interesting trend on the Strip - more shopping and entertainment. Compass Investments broke ground this week on the new Skyvue Wheel, a giant Ferris wheel similar to the London Eye, which will be flanked by shopping and restaurants.
There is also a new shopping center that will be - gasp - next to Planet Hollywood, home to the Miracle Mile shops. Think about what's close to Plant Hollywood - you've got CityCenter with the upscale Crystal shops, and not far from that you've got the Forum Shops. Take a short walk south from Planet Ho, and you arrive at Showcase Mall, complete with M&M's World and the World of Coca-Cola, among other unique retail opportunities.
Too much? I think so. Don't get me wrong, I think a lot of variety of entertainment and dining options help attract visitors to Sin City. But this reminds me of another particularly odd time in Las Vegas' history. In the 1990's many casinos built entertainment options to present the city as a family-friendly destination. Remember the amusement park at MGM Grand? The pirate show at TI? It wasn't a bad idea - after all, why not try to increase visitation by enticing parents to bring the kids?
But it didn't really fly. Mom and dad want to escape, and they don't want Disneyland for kids, they want Disneyland for adults. So the MGM tore down the amusement park. The pirate show was revamped into The Sirens of TI, complete with scantily-clad ladies and shirtless pirates. Now the casinos have "party pits" where very sexy ladies dance while you drop your hard-earned money at 6-5 blackjack.
Downtown, you'll find a similar trend. There are often several concerts going on at the same time on Fremont Street. And you can get your photo taken with showgirls and bunnies. Um, not that I would know.
But the point is this. Entertainment is great in Las Vegas, but you can get top-notch shows and restaurants in many cities. What separates Las Vegas from them is the casinos. I wish they would focus more on them. Really focus on them. I think the art of planning the casino floor has been lost.
So I'm sending out an open call to casino moguls and the execs who run the floors. Rethink your gaming plan. Please. Here are some ideas, for starters:
- Dedicate your space to lots of good table games and plenty-o'slots and video poker machines. Make that the focus of what you do again.
- Send out good gaming promos to your players to draw them in, and not just the usual invitations to slot tourneys. Think about coupons for other games, poker gatherings, and other creative investments in the people who love to spend a few dollars in the casino.
- Make sure your casino floor is comfortable so that guests will want to stay there a while. Freshen the carpets and felts on the tables, and keep those drinks coming. Too many cocktail waitresses take their time between rounds. Even when I pre-tip them.
- Forget the unbuilt condos behind your properties. Let them rust. Remember that when push came to shove, they didn't work, but people still walk into your casinos.
Viva,
Mike
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